Effective Social Media for Business
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Effective Social Media Strategy for Business
- Social media is about building relationships and long-term commitment
- Communicate WITH rather than AT your friends
- Communication should be brief, genuine, conversational and link to more details if applicable
- Let your company or you become the industry experts on topics- let followers know the people behind your brand/company
- Your #1 responsibility is to gain friends/followers
- Alleviate ANY possible negative publicity
- ALWAYS respond to your followers, especially if they message you! Facebook publicizes your response rate and a very responsive page is attractive to prospects. Facebook will not know that you’re responsive unless you’ve responded directly to the message.
- Invite your friends to like your Facebook Business page! Your posts will gain more exposure in front of the public and “friends of your friends” if you do so.
Social Media Dos:
- Be nice and care
- Give back
- Exhibit honesty and integrity
- Talk about your corporate culture
- Listen to what others are saying
- Educate and provide expertise
- Give entertaining comments or jokes
- Ask to share your content not your brand
- Use a professional head shot for your business online branding/marketing
Social Media Don’ts:
- Be a showoff
- Say anything you wouldn’t say to your mother
- Sell or pitch (e.g. “call me” or “act now”)
- Automate
- Get angry or lash out
- Spam your followers
- Be rude
- Ask people to like or share your brand- that should be genuine by them
- Mix personal sites with business sites (e.g. you need both a personal Facebook page and a separate business Facebook page)